This project was to create a full branding package for a fictional company with the name NatuTela, which I chose to portray as a high end organic apparel company. The package included a hand-lettered logo, business cards, letterhead, packaging, and website homepage design.
Logo for Natutela, with text digitally illustrated in a calligraphic style.
Image of the Natutela website homepage, showing the logo, menu bar, and a featured image of a woman holding a piece of linen with the text “Discover our luxurious natural textiles.”
Image of a Natutela Business card for a fictional employee, showing the logo and contact information in white on a coral colored background.
Illustrations of various branding materials for Natutela including a sewn-in tag, a hang tag, and a wooden clothes hanger.
Illustrations of various branding materials for Natutela including a box for gifts or in-store purchases, tissue paper, and stickers.
Illustrations of various branding materials for Natutela including a reusable canvas drawstring tote and a shopping bag.
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